Who we are

AMITYS is a Brazilian-born clean beauty brand with more than 20 years of expertise in professional and at home hair care. Our formulas blend advanced biotechnology with ingredients sourced from the Amazon, creating high-performance products that support healthier salons, stronger hair, and a more conscious approach to beauty.

We proudly serve two core audiences:

  • Professional Stylists & SalonsStylists choose AMITYS for clean and safer performance. Our signature system, Organic Power, replaces traditional keratin treatments with a fume free, non-formaldehyde solution that delivers straightening, smoothing, repair, and curl enhancement all from one bottle using the same simple steps. The result: efficient services, exceptional results, and better conditions behind the chair.
  • Home-Care ConsumersOur retail collections are crafted for people who want premium, non-toxic hair care powered by Amazon botanicals, proteins, and amino acids. Each product supports repair, hydration, and long-term hair health without the harsh chemicals found in mainstream formulas.Through AMITYS USA, we provide nationwide distribution backed by education, transparency, and professional support.

We believe in compassion, kindness, and responsible beauty

We believe that true beauty begins with respect—for people, for nature, and for the craft of professional hair care.

For over two decades, our production in Brazil has followed thoughtful, responsible practices. We choose ingredients with care, rely on modern testing methods that avoid animal harm, and craft each formula with intention and integrity.

Our commitment is clear: create meaningful, effective hair solutions through mindful processes, conscious ingredient choices, and long-term sustainability. This approach ensures products that not only perform beautifully but also support a healthier industry and a more balanced future.

Guaranteed PURE

Guaranteed PURE

Our quality is a direct reflection of the purity in the ingredients on our products.

Completely Cruelty-Free

Completely Cruelty-Free

Testing harmful chemicals on animals is not our goal. We only use organic ingredients for the best results

Ingredient Sourcing

Ingredient Sourcing

All of our products and ingredients are made in a factory in Brazil, in a sustainable way we deliver the best.

Our Mission

Our mission is to set a new standard for clean, high-performance hair care. We create professional grade formulas that deliver real results straightening, smoothing, repairing, and enhancing curls without formaldehyde, harsh aldehydes, or any harmful fumes.

By combining Brazilian science, Amazon ingredients, and advanced nano-technology, we empower stylists and consumers with hair care that is safer, more effective, and easier to use. Our goal is simple: elevate results while protecting the people who rely on our products every day.

Our Vision

We envision a future where performance and well-being always go hand in hand. Stylists should never risk their health to deliver great results, and consumers deserve products that support wellness and sustainability without compromising on quality.

AMITYS aims to lead this global shift toward cleaner, smarter hair care where one bottle can unlock multiple services, and where Amazon jungle powered ingredients define a new level of responsible luxury. Through innovation, education, and responsible sourcing, we are shaping a future where beauty is safer, simpler, and better for all.